June 13, 2007
PartyGaming Goes All-In with Traffic Marketplace
Exclusive Distribution Arrangement Creates New Opportunities in Online Advertising for Consumer Brands and Agencies
LOS ANGELES – JUNE 13, 2007 – Traffic Marketplace, a leading online advertising network and a unit of Connexus Corporation, today announced a strategic and exclusive purchasing arrangement with PartyGaming Plc, the world’s largest publicly-listed online gaming company. The arrangement enables Traffic Marketplace to serve as the exclusive advertising network to resell advertising and sponsorship opportunities on the U.S.-facing versions of PartyPoker.com, one of the world’s largest online poker rooms, and PartyPoker.net, the world’s largest online poker school, to advertisers on the Traffic Marketplace network.
PartyPoker.com and PartyPoker.net provide “play for fun” games to players in the U.S. Neither accepts any wagers for real money games or deposits from customers located in the U.S.
“PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic — young, affluent, entertainment-seeking consumers — in a uniquely captive user experience,” said Calvin Lui, President of Traffic Marketplace and COO of parent company Connexus. “The addition of PartyPoker.com and PartyPoker.net furthers our network’s reach and enhances our rich audience profiles.”
PartyPoker.com and PartyPoker.net inventory is now available to Traffic Marketplace advertisers. In addition to display banners, Traffic Marketplace and PartyPoker.com and PartyPoker.net will collaborate to create custom advergaming solutions and sponsorships throughout the PartyPoker experience. Unique advertising opportunities include branded poker table tops and custom characters representing card dealers in games.
According to comScore Media Metrix, Traffic Marketplace reached 108 million unique users, or 61 percent of the U.S. Internet audience in April 2007.
About PartyPoker
PartyPoker, one of the world’s largest online poker rooms, is owned by PartyGaming Plc. Founded in 1997 and quoted on the London Stock Exchange since 2005, PartyGaming is the world’s leading listed online gaming company and is licensed and regulated by the Government of Gibraltar. The Group offers a variety of play money games to the U.S. through an integrated Party-branded platform including PartyPoker.com and PartyPoker.net. Following the enactment of the Unlawful Internet Gambling Enforcement Act in October 2006, PartyGaming does not accept any real money wagers or deposits from customers located in the U.S.
About Traffic Marketplace
Traffic Marketplace, Inc., a Connexus Company, is a leading online advertising solution, providing full-service account management, creative execution, performance analysis, media planning and placement to maximize online advertising investments. Reaching more than 108MM monthly U.S. users online, Traffic Marketplace is one of the largest and most effective online media networks for advertisers and publishers. www.trafficmarketplace.com
About Connexus
Connexus is a premier online, performance-driven marketing platform, offering a diversified, multi-channel approach to connect advertisers with their target customers. Its innovative approach delivers scale, flexibility and performance to advertisers and publishers across a full spectrum of marketing vehicles, including display, lead generation, co-registration, proprietary consumer sites, search and email.
Connexus features a multi-channel network with extensive reach that delivers over 30 billion impressions monthly and 20 million leads and customers annually. Additionally, Connexus owned and operated consumer sites aggregate over 17 million visitors, 20 million searches and 3 million registrations monthly across a broad set of consumer interests, such as promotional marketing and financial services.
Connexus, founded in 1999, is the union of Vendare Media and Netblue. It is headquartered in El Segundo and Mountain View, Calif., with an additional presence in New York City. www.connexuscorp.com
Media Contact
Ken Greenberg
Edge Communications, Inc.
818-990-5001
ken@edgecommunicationsinc.com