Jim Waltz
President, Traffic Marketplace
Jim Waltz serves as President of Traffic Marketplace. In this role, Jim oversees an extensive, multi-channel network featuring broad reach (120 million users per month) across all online advertising formats, and a variety of pricing alternatives. Jim is responsible for driving product strategy and launches as well as positioning the company’s value proposition in the marketplace to advertisers and publishers.
Prior to joining Traffic Marketplace, Jim was CEO of adModus where he was responsible for the company's overall strategy, direction, and execution. Jim also served as the President and CEO of Conducive, a company dedicated to targeting and delivering ROI-driven messages for advertisers at the precise moment of critical purchase decisions. Jim also held several positions at DoubleClick, including VP of Strategic Sales. In this position, Jim oversaw West Coast sales for the reunified DoubleClick Media division. Jim was a co-founder Digital Music Network, an early web design and ad network company.
Jim earned his BA in Economics from the University of Maine where he graduated magna cum laude and Phi Beta Kappa.